This way they feel empowered

法塔玛

Share of Voice As we mentioned, the customer's voice is heard; let's talk about Share of Voice or SOV. How to calculate Share of Voice? We divide brand measures by the total market measures. So, the formula would be: Number of times the brand was mentioned / Total number of brand mentions x 100. Keeping Tabs on Total Campaign Engagement Next up is pretty general, measuring the total engagement on the campaign. We take into account the sum of reactions and comments. This way of measuring community marketing is defined by the number of reactions and comments your brand posts (including admin posts and distinct UGC posts done across the campaign duration) get in communities.

Comments, in this case, are conversations occurring under a campaign post. Facebook reactions include like, love, anger, sadness, and wow. These help you get a perspective on how your campaign is performing. How do you develop a community phone number list marketing strategy Define The Purpose And Focus Of The Community It is necessary to define the purpose and focus of the community to build the foundation upon which community marketers will have a clear direction to develop their strategy.  Build Trust And Authority The essence of any community is trust. When brands deliver information, members expect them to be reliable. They immediately lose trust if they sense they are based on commercial objectives.



Encourage Interaction And Networking Between Members A community is only alive when members express their values and opinions. You can do this through relevant articles, quizzes, and other engaging activities involving the members in interaction. The discussions you start and engage with will help keep the community alive. 4. Host Community Events Hosting events is a great way to bring a community together and strengthen emotional connections between members. Indeed, events are spaces to discuss relevant topics and brainstorm ideas but also unique environments where you can form long-lasting relationships. Top Examples of Community Marketing The following examples are considered the best.