Create a strategic plan

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At this point, you have all the elements necessary to develop a solid strategic plan .Clearly define your campaign objectives based on your target audience, message content and success metrics. For example, if a customer has downloaded a specific ebook (i.e. a lead magnet ), you can easily refer to this download in subsequent marketing campaigns, creating content or a content flow completely tailored to the recipient's interests.You can personalize your messages based on the recipient , whether it's an established or acquiring customer.Imagine you have a customer who recently purchased a coffee machine from your online store.


Thanks to the CRM, you can record this purchase and use this information WhatsApp Number List to further personalize your future marketing communications. You can send him special promotions for coffee pods compatible with his machine, suggest new related products such as cups or accessories, and send tips on how to maintain and clean the machine to ensure a perfect coffee experience.All of this can be managed effectively using the right CRM, without having to create separate campaigns for each type of customer . This way, you'll save time and energy, while achieving a stronger relationship with your customers through highly personalized marketing.4. Personalize your messagesOne of the keys to the success of your DEM strategy is personalizing the messages you send.But what exactly does personalizing messages mean and how can it help you?Let's start with the fact that personalized messages don't just include the recipient's name in the email greeting. While this is a good starting point, with CRM you can expand your customization possibilities. As explained above, CRM allows you to track customers' purchasing history, their specific interests, and their past interactions with your brand, among many other data points. This insights allows you to create targeted messages that move recipients to action.




Imagine you have a customer who has shown interest in a specific product category in the past. You can automate the sending of promotional emails regarding those items when they are on offer or when you have added new ones to the range. This not only increases the chances of conversion, but also shows your customers that you take their preferences into account.Another key aspect of personalization is sending the right messages at the right time . For example, if you have a seasonal promotion or special sale, make sure you send the ad to your customers when it's most relevant to them. This requires careful planning, but the results can be exceptional.You also can't ignore the widespread use of mobile devices for reading emails. Make sure your messages are optimized for viewing on smartphones and tablets. Nothing turns a prospect away faster than an email that has trouble opening or is difficult to read on a mobile device.