Search Console: page experience report arrives

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The Google Page Experience Update , as we have seen together, has brought a wind of innovation, among which we also have the introduction of a new report that can be consulted within Search Console . Let's immediately see how it works and what it contains.The first data shown is the % of good URLs on the site , which represents a real litmus test for the overall user experience offered by our website. Next to it we find the total impressions generated by valid URLs .

Immediately afterwards we go into detail, checking the controls Special Data on the 5 page signals we talked about previously. It goes without saying, the ad experience is only verified for sites that use them.The impact of the new update on ranking: form vs contentDid you know that Aristotle was the first philosopher to question the dichotomy between form and content ? Well, after having bothered for a long time, let's try to analyze the issue from a Web point of view. Despite this user-centric update to say the least , contents will continue to have their predominance over the rest of the factors .You can offer the best user experience in the world but if the articles on your company blog or the products in your catalog don't live up to your visitors' expectations , well, they'll never make it to the top of the SERPs. On the other hand, if the contents of your site are perceived as very similar to those of your competitor, focusing on enhancing usability can really make a difference.





How to (not) prepare for Google Page ExperienceNow that you know what Google Page Experience is, you may be wondering what you can do to avoid being caught unprepared for the next update? Nothing! Or rather, nothing new compared to how we are used to conceiving SEO. We continue to work on content , links and usability as we always have.We reiterate, what changes is the new analytical dimension that UX has taken on, a phenomenon that has exponentially increased the potential of the tools we used and also brought new ones to light . Let's see what, according to our experience, are essential to refine your SEO strategy .