Comparison between SEO and banner ads

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Banner advertisements are advertisements that display images, GIF animations, videos, etc. on web media.When comparing SEO and banner ads, there are the following differences.SEO        banner adsCapture interest with title and contentNo advertising costsYou can narrow down your target based on search keywords.Use images and videos to attract interestAdvertising costs applyUnable to target in detailThere are several ways to do this, such as placing your ad on display ads such as Google and Yahoo!

or contracting with a specific website to display your ad.Google screen Special Data capture showing 3 banner adsBecause you can gain access as long as you pay a fee, it is easier to gain conversions faster than SEO.By displaying your product or service in media related to your product or service, you can gain access from your target audience to a certain extent.However, detailed targeting is not possible with listing ads or SEO, which target search keywords.On the other hand, competition is less intense than with listings, so advertising costs are more stable and cost-effectiveness can be easily calculated.Comparison between SEO and SNS marketingSNS marketing is a type of web marketing that uses SNS such as Twitter, Instagram, and Facebook.When comparing SEO and SNS marketing, there are the following differences.





SEO        SNS marketingIt takes time to see resultsContent is difficult to flow and frequent posting is not necessary (stock type)Reach only the targets you search forIt is difficult to see results until operations are on track.Content flows easily and requires frequent posting (flow type)There are other ways to reach other than your target audience.In SNS marketing, even if you start using SNS, you will not have many followers at first, so it will be difficult to see results.It is similar to SEO in that it takes time to see results.On the other hand, advertisements can be used on SNS. There are a wide variety of SNS advertisements, but the most common ones are listing advertisements, where you get ¥0 if you click on an advertisement.