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Incredible low-price hot-selling products of the season to attract customers during the hot summer. The benefits of the ice machine are fully demonstrated through video advertisements, which are bombarded in seconds, especially the price of less than a cup of milk tea, making it difficult for ordinary users to resist. ②The purpose of attracting traffic is not to sell hot items, but to sell more goods. This carefully designed lottery method is not to sell the ice machine into a hot item. The purpose of drawing out an ice machine every month is to use it. This is the hook that guides traffic to the entire platform and maximizes sales. . How to sell more goods? You have to find a way to get people to check in every day. It’s not enough to get streamers to download the APP. Some people download the APP and then withdraw after harvesting the wool. That’s not bad. The higher the level, the higher the magic. You have to get people to check in every day. . American scholar Locke once proposed the goal setting theory. Once a goal is set for people, it can motivate people to achieve it. This is how Pinduoduo “cuts once”. Once you have a goal, keep cutting.
It is also a goal that Pinduoduo sets for you to withdraw the balance of your red envelope every day. As long as you come here every day, I won't worry about you not buying. Just like when you didn’t want to buy something, you walked around the street and found that you bought a lot of big and small bags. Taobao has changed its slogan to "It's so great to shop." It has upgraded its shopping strategy to a shopping strategy. Users will have more business opportunities as long as they come to shop. You may be wondering, who would do it for a few USA Student Phone Number List check in today? This requires looking at this matter with the "outside the fifth ring road" thinking. You are too busy to have time, but there are a large number of people in third, fourth, fifth, sixth, seventh and eighth-tier cities who have a lot of time, and they will never tire of getting a few cents in red envelopes. , and will recommend people around to play. All the links are intertwined, all the mechanisms are calculated, it seems ordinary, but in fact, the heavy sword has no edge. The effect is to advertise which one is the best, Pinduoduo is invincible in the whole network. Author: Chen Wuyong, WeChat public account: Chen Wuyong This article was originally published by Chen Wuyong on Everyone is a Product Manager. Reprinting without permission is prohibited. The title picture is from Unsplash and is based on the CC license. The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.
Price: If it’s twice as expensive, can users still pay with peace of mind? Follow Laodou - Comment, browse and collect. Release your eyes in minutes, put on your headphones and listen~! : Two major problems for B-end product managers: How to analyze and design products from multiple perspectives such as market, users, and business? How to effectively manage and promote project implementation? For businesses, how to establish a reasonable price system is crucial. to "pay"? Among them, different channels may have different price mechanisms. This article will dismantle and analyze channel prices and price systems. Let’s take a look at them together. The price system in Laobagu is not the focus of today's discussion. After all, how to fight price wars with competing products and how to always be more affordable than competitors are things that merchants are very good at. Today we will talk about the part that merchants are not good at or are confused about - channel prices and promotional discount systems.
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发表于 2024-2-22 12:49:44